Working at Lightspeed is more than just a job. It’s an adventure and culture that drives toward creating breakthrough products while fostering personal interactions with each other, our customers and partners.
Careers
At Lightspeed, our mission is simple: design and build the quietest, most comfortable ANR headsets and helmet installations in the world for the professional or general aviation pilot. Since 1996 we’ve delivered groundbreaking products which have earned us a reputation for being an innovation leader in aviation headsets. We create the best aviation headsets that enhance the pleasures our customers are passionate about, and we are passionate about our customers.
Working at Lightspeed is more than just a job. It’s an adventure and culture that drives toward creating breakthrough products while fostering personal interactions with each other, our customers and partners. We push the envelope to continuously improve and strongly encourage the pursuit of innovation. Ultimately, we strive for the sum of our efforts and energies to deliver remarkable results while having fun.
Marketing Specialist
Position Description:
Job Location: Lake Oswego, OR
Position Status: Full-time
Education: Bachelor’s degree preferred
Position Purpose:
With a brand and customer centric orientation, the Marketing Specialist provides support to marketing efforts through a variety of demand generation and customer facing activities including communications, events, and philanthropy.
Nature and Scope:
This position reports to the Senior Director of Marketing and is involved in many aspects of Lightspeed’s Marketing. This is a cross-functional role that will interact with Sales, Finance, Engineering and Customer Support. Projects include marketing communications drafts and documents, company events, trade shows, new product launches, responses to charitable requests and any other projects as needed. The Marketing Specialist will gather and analyze market trends, competitive product trends, internal sales trends and work on other analytical projects as they arise. The Marketing Specialist contributes to the company’s marketing strategy and ideation and has a deep understanding of the customer, the unique Lightspeed proposition and brand messaging.
Responsibilities:
Marketing Communications
- Incorporates brand and product messaging into projects consistent with the brand guidelines
- Creates written materials such as emails, website landing pages and presentations to communicate effectively with various market segments
- Maintains a content calendar and publishes blog posts to keep customers engaged using inbound marketing best practices
- Keeps website current with updates including but not limited to product updates, program changes, advertising and page copy
- Collaborates with their sales and marketing peers to build plans for sales and marketing initiatives such as demand generation, campaigns, contests and promotions
Philanthropic Liaison
- Evaluates requests for donations and makes recommendations on action and within budget
- Makes sound philanthropic decisions based on Return on Investment (ROI) metrics
- Drives engagement and web traffic with recipients of Lightspeed charitable effort
Event Organization
- Plans and leads event activity including budgets, schedules, objectives and goals, messaging, scheduling, and logistics
- Manages the internal and external resources to complete projects on time and on budget
- Leads other customer-centric projects as needed, including retail display construction, market research, industry/partner events, focus groups, and the like
Analytics and Documentation
- Manages the marketing repository of trade show recap reports, promotion analyses, competitive data, etc.
- Maintains an archive of marketing assets including solicited and organically acquired customer-generated images and videos and other collateral to be used in marketing efforts
- Creates regular sales and marketing reports and scorecards
- Creates project related analyses, including ROI reporting, as needed
- Creates and maintains analysis of customer feedback surveys for trending reports
Qualifications:
Required
- 2-3 years of relevant marketing experience in a consumer products company
- 3+ years of experience with WordPress and HubSpot marketing automation platform
- Strong verbal and written communication skills
- Attention to detail and a high level of organization
- Ability to successfully manage multiple projects with concurrent deadlines
- Ability to collaborate with a creative work team
- Competitive and goal oriented
- Insatiable desire to learn and try new things
- Customer oriented
- Positive attitude, high energy level and passion for success
Preferred
- Bachelor’s degree in Marketing, Communications, English, Business or related field or equivalent experience preferred
- Demand generation for consumer goods
- International experience a plus
- Passionate and knowledgeable about the recreational aviation, outdoor, audio, military, or automotive industries
If you are interested in applying for this position please send your current resume and a cover letter to yourfuture@lightspeedaviation.com, with the subject line Marketing Specialist.
Lightspeed offers the following benefits to employees:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
